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In the spring of 1985, Obsession set the world on fire with its powerful sensuality. It revolutionized the prestige fragrance business with its feverish intensity and irresistible appeal. Calvin Klein said, "I wanted to evoke the sensuality and ardor of an impassioned woman. A woman who allows herself to experience a romantic obsession and invites a man to do the same." When he asked the question, "Who hasn't felt passion beyond reason?", he tapped into a special fantasy that any woman could relate to